An eGuide to writing your About page by Dearest Olive Studio.Writing your About page can feel a lot like public speaking, for the first time, in front of 10,000 strangers. You want to convert prospects, and accurately portray what you do best, but you might feel like you're having an identity crisis. One minute a self-inflated narcissist, and the next, a wallflower with business cards in the bottom of her purse... somewhere. Write Your Light is a guide to writing your About page. No self-indulgent templates to highlight your latest award or irrelevant accolades. No complex formulas or fill-in-the-blanks that feel more like a playing game of Mad Libs than writing for your brand. Just one, simple formula that I use to write connective, high-converting About pages for myself and my clients. Everything I write for a client's About page starts with this simple formula. The best part? It all comes fromYOU. Your strengths, your purpose and your heart song. Focus on the stories that connect who you are with what you do (and how you do it best). Grab the guide to get started and gain access to the follow-up email sequence in which I reveal some of the LOWEST-converting - gasp! - About pages that I've ever written for myself or for my clients. You might be shocked to find that they look at lot like yours does now, along with most of the peers in your industry. I'll tell you what I changed to turn them into connection-and-conversion machines and give you even more tips, straight to your inbox, to help you write an About page that shines in your niche. Your PDF is formatted for both print and eReading. I encourage you to print it out, mark it up and make it your own.
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